Macro Environment of Nestle

Macro Environment of Nestle Nestlà © is the worlds largest food company and has held offices in the UK as early as the 1860s. Nestlà © was originally made up of three major companies: Nestlà ©, the Anglo- Swiss Condensed Milk Company and Rowntrees of York. In 1905 Nestlà © merged with the Anglo-Swiss Condensed Milk Company and quickly became known for infant formula, chocolates and tinned milks. In 1939 Nestlà © launched Nescafà © in the UK, which became an immediate success for instant coffee (Nestlà © UK, 2012). In 1988 Nestlà © obtained Rowntrees of York and has since invested over  £200 million into the York site and  £100 million in their Tutbury factory. Between the years of 2006 2011, Nestlà © invested  £224 million in their UK sites (Nestlà © UK, 2012). With 6,500 employees across 20 different locations in the UK and exporting as much as  £300 million worth of products each year to 50 different countries, Nestlà © is not only a major employer in the UK, but also one of the UKs food industrys major exporters (Nestlà © UK, 2012). In 2002, Nestlà © UK acquired Ski Yoghurt from Nestlà © Australia and six years later in 2008, Ski Yoghurt was re-launched with only natural ingredients combining real fruit with thick, creamy tasting yoghurt and no artificial colours, flavours or preservatives (Nestlà © AU, 2012). 1.2 Previous Positioning of Ski Ski yogurt is currently positioned as a naturally delicious product and its positioning strategy focuses mainly on its fruit heritage and its value to the consumer. After the last re-launch of 2008, the new re-designed packaging tries to connect ski back to nature and puts forward an all natural ingredients story by featuring plenty of fruits in their natural environment for every flavour (Appendices 9.1). 2. Situational Analysis 2.1 Macro environmental analysis In the analysing of the macro environment of the product category, PEEST analysis is used to identifiy five main forces which affect marketing decision-making. The five forces analysed are political-legal factors, ecological-physical factors, economic factors, social-cultural factors and technological factors. (P)olitical Legal factors: EFSA bro-biotic dossiers companies that have vested interest in functional health adopt a more cautious approach or focus on benefits that have secured EFSA approval (Mintel, 2012). Trade negotiations under WTO. Bilateral trade deals (Doha, 2011). Compliance with legislation is becoming more costly April 2012 Dairy UK intention to sign up to the Department of Healths calorie reduction pledge which aims to support and enable consumers to eat and drink fewer calories on daily bases. (E)cological Physical factors: Environmentally friendly, reduced packaging is being promoted by the government (recycling good for corporate social responsibility image) Climate change adaptations Water management is an emerging priority (E)conomic factors: Unemployment rates on the rise, reaching 8.4% during January 2012 (Trading Economics, 2012) Economic growth of the market UK yoghurt market grows in a slow but steady pace over the last year at a rate of approximately 2.5% (Mintel, 2012) (S)ocial Cultural factors: Good intentions, such as not snacking between meals and eating more fiber, have become less of a priority in the recent years. Preoccupation with trying to loose weight Adults within a family are expected to remain the largest population segment Strong growth expected in the number of children between 5 and 9 years old Projected increase of one-person households (contribute less to volume sales of yoghurt). (T)echnological factors: The use of the internet through online grocery retailing directly influenced the supply chain, operations and processes of grocery and food retailers Online retail shopping has gained considerable popularity due to the increased accessed to broadband internet in the UK; 70% of overall market are broadband users (Keynote, 2010) Lack of applied RD and knowledge exchange as Government reduces funding 2.2 Micro Environmental Analysis In order to analyse the companys both internal and external environment, the SWOT analysis is used to identify the strengths and weaknesses of the organisation as well as the opportunities and threats from within its market environment. SWOT Analysis: Strengths Ski is apart of a global established brand Nestlà © Nestlà © stands for product Innovation Strong promotional activities e.g. Exclusive gifts as a part of their promotional offers Product availability and distribution to all major stores Perceived as a quality brand Strong historical background One of the first in the yogurt market Strong ability to recover from market share loss in the short term (2008) Weaknesses Frequent re-launches over the years lacks consistency Weak TV advertisements Very weak presence on social media platforms less interactive and informational, lacking updates Current positioning is not consistent with the current image of Ski, therefore its losing its roots Frequent re-launches over the years lacks consistency Opportunities Over three quarters of yogurt users view Ski as a healthy alternative to other treats (Mintel, 2012) Use of social media is growing extremely fast Backing of Nestle known as a established brand Spoonable yogurt represents over four fifths of the yogurt market (87%) (Mintel, 2012) Consumer engagement Capitalize on organic/historic brand positioning Increase of online advertising Increase of use of internet Increase of nutritional awareness Threats Decrease in popularity Higher competition from competitors Competitors stealing market share Due to the Economic downturn consumers switch to store-brands (Mintel, 2012) Customers choosing healthier or non dairy yoghurt options Brand loyalty Customers not making the switch from their usual brand to trying Ski Only gaining an older demographic because of history and recognition Nestle boycotts within the UK 2.3 Market Trends Overall since 2007, there has been a 0.9% increase in the eating of yoghurt, with an increase 7.1% in heavy users, and decreases of 1.9% and 5.2% in medium and light users respectively. The yoghurt market in the UK is saturated, making it hard to add new users. Yoghurt is considered a healthy option, with low fat varieties making up 56% of purchases. The growth of low-fat yoghurts, at 1.9%, has been faster than that of standard yoghurt, at 0.6%. Those in families are more likely to eat yoghurt compared with those not. The group that buys the most yoghurt is that of women and households with children aged 1-9. An increase in the number of 5-9 year olds of 11% is expected between 2012 and 2017, meaning the number of people in the above group will expand, giving potential for more growth. More affluent families are also more likely to be consumers of yoghurt, and are likely to consumer more of it (Mintel, 2012). 2.4 Competitors Within the dairy market in the UK, retailers own-label products have significally increased the competition since due to the economic downturns of the last several years, consumers tend to switch towards them. The two bigger players of the market are Danome and Muller which together capture 60% of the spoonable yogurt sales and continue to dominate the market. The direct competitors of the Ski yoghurt are Activia, Muller, Yoplait, Yeo Valley, Onken, Munch Bunch, Weight /watchers and own-label products (Appendices 9.2). 3. Objectives The roles of objectives play an important part of the overall campaign. Both the marketing and communications objectives provide direction, focus, values, and a time frame, while also providing a means by which the success of the campaign can be evaluated (Fill, 2009) 3.1 Marketing objectives Increase market share by 1% by June 2013. Increase volume of sales by 20% by June 2013 3.2 Communication Objectives Increase re-launch brand awareness by 30% by June 2013 Impart nutritional knowledge, brand heritage and Ski yoghurt diet plan to both males and females, ages 25-40 within the first 2 months of the re-launch. Build project the position of a healthy, active, and convenient product image of Ski to both males and females, 25-40 years old within the first 4 months of re-launch. Increase shelf space in supermarkets by 20% by June 2013 Expand saturation on trade grounds by 15% by June 2013 20,000 consumers to sample the product by the end of the campaign-June 2013 4.0 Consumer Strategy 4.1 Segmentation Demographic Trends According to Mintel (2011), The group that buys the most yoghurt is that of women and households with children aged 1-9. The current target market of Nestlà © is working mothers, aged bwtween 35-44 years old with older kids. However, an 11% increase in the number of children aged 5-9 year olds is expected between 2012 and 2017. (REPEAT and needs a Reference). This gives potential of growth and more affluent families being more likely to be yoghurt consumers, and are likely to consumer more of it (Mintel, 2011). In terms of social class, AB, C1 and C2, social class who are professionals, supervisory and skill manual workers, the geographic location of these classes is in United Kingdom. Hence, the yoghurt market should focus on British customers to gain an effective marketing strategy. Behavioural/Psychographic Trends The reason being that British customers are more concerned with their health. More and more, they consider calories consumed and fat content to ensure that they are eating well. Their healthy lifestyle can safeguard them from the widespread obesity epidemic (Key note, 2012). Some customers, who find themselves lack of time having proper food, consume snacks instead of main meals. Yogurt is the choice of healthy food of this target market, containing essential nutrition to make them healthier (Mintel, 2011) 4.2 Target Audience Ski Yogurt is marketing to group of people who prefer natural yogurt products in effective quality and sufficient quantities. This target audience covers; working mothers aged 25-50 with older children. Our target audience would be A, B, C1 and C2 (Appendices 9.3) which primarily concern with health and nutrition. We will expand our target audiences network with family who would like active activities and has busy lifestyle. 4.3 Pen Profile Within the Ski consumer strategy, young families, especially mothers who take a considerable interest in both their appearance and health will be targeted. In addition, young working people that like outdoor activities such as exercising, walking, and socializing. Also, someone who is of a higher social class, and will therefore typically think more about nutrition in trying maintain a more attractive physical appearance. A good approach to reach the target audiences is through advertising messages on television; press media and outdoor media that attract the consumers. Alternatively, a more efficient communication network is through social media such as Facebook and Twitter. Accordingly, marketing activity will adapt and respond to changes in customer behavior. 4.4 Positioning The aim of the campaign would be to maintain the current positioning of Ski as a healthy and natural product choice and focus on strengthening the healthy aspect of the product as well as introducing the convenience factor. The ultimate goal of the campaign would be to move Ski yogurt towards a healthier position among the competitors within the perception map (Appendices 9.4). 4.5 Creative strategy Strap line: How do YOU doSKI? From Skis previous re-launch in 2008, it has been positioned as a brand with high nutritional value using only natural ingredients, and no artificial colours, flavours or preservatives (Nestlà ©, 2012). The Ski UK brand is one that naturally composes historical and nutritional value while also being backed by Nestlà ©, one of the biggest food distributors in the UK. Starting in January of 2013, Ski UK will begin their re-launch by focusing on the promotion of new beginnings, and will accordingly play an important role in influencing consumers to aim for a healthier and happier lifestyle in the new-year. By enhancing their current traits, the re-launch and creative strategy of Ski will be positioned as an active brand with high nutritional value and convenience for those with a busy lifestyle. In order to support the re-branding of Ski, the colours will change from its current blue, white and red to a more unique and fresh white, black and green. The new colour of Ski will directly reflect the active and green-friendly image of the brand. Ski yoghurt will be seen as a product that will enhance your overall health, happiness and lifestyle. The logo will also change to differentiate Ski from its competitors and to reflect the new positioning of the overall Ski UK brand. Also, the Nestle logo, currently on the packaging will become smaller to give the consumer the feel of a more organic, and family-owned product (Appendices 9.5). It is shown that the attractiveness of packaging affects the volume of sales and packaging can be essential in affecting the positioning of a product (Fill, 2009). In order to attract the attention of Skis target market, the packaging of Ski will become more durable, sustainable and pleasing to the eye to reflect the new active and green image of the brand. The basis of the re-launch will be based around the new slogan: How do YOU doSKI? In the advertisements, the produced concept will introduce new ways of eating and using Ski yoghurt. People will be shown how they can DoSki. This will be shown through sports activities like football, young professionals with busy lifestyles and health-conscious families. The look and feel of a product will change while still holding on to its natural heritage and nutritional value. The overall goal within the Ski UK re-launch and creative strategy is to enhance the product. 5.0 Communication mix 5.1. Media Planning The media plan of the campaign will take place within a six month time period, which is broke down into 24 weeks for precision. The brand can take advantage of the spirit after the New Year by initiating an image of a new start, new beginning and changed behaviors. Thus, the repackaging, and the pre and post-testing of the new design will take place three weeks before New Year. Advertising among business clients will take place in the third week of the repackaging and in the first week of the communication campaign delivered by B2B print media. The developed company website and a new Facebook page will start at the same time but remain active throughout the whole period of the campaign. In order to attract the consumers attention, the first week of the media activities plan will start with TV advertisements. During January, February and the first week of March, the tools used will help create awareness among non-users and regular or inconsistent users. Apart from TV commercials, these tools include online and outdoor media. From week 10 (second week of March) to week 13, print, online, outdoor and TV media will be used to inform people about the competition-taking place in weeks 14 and 15 (middle of April), which is intended to provoke interest among customers. During the competition, online media will remain active as well as sampling, which would create desire among people. Sales promotion will start in the second week of the competition (week 15) and will be used again throughout the whole month of March. Meanwhile, online media will be used after the end of the competition to the end of the campaign in June to inform people about its results. In addition, print and outdoor media is implemented in the end of June in order to prompt customers about the competition and its beneficial outcomes. Successfully, at the end of the campaign a complete AIDA model would be applied. Appendix 9.6 shows a detailed media plan including time frame and Appendix 9.7 shows the budget of the campaign. 5.2.1 Advertising Most marketing communications campaigns rely on advertising as it is an important communication mix tool and is best used for awareness as it is has the potential to reach a large number of target audiences with simple and understandable message content. Hence Ski has given emphasizes to their advertising campaigns with their amounting to  £72,6277; the highest amongst other communication mixes. This includes the production cost of advertisements in the communication mix. Advertising would give Ski an excellent platform to control the message, content, show-case creativity, and give it a competitive advantage to their competition. This would enable the increase of brand / product awareness, associations and encourage the change in consumer perceptions including their involvement with the advertisement. Their prime communication objective is awareness. The emphasis on the strategy for Ski is to introduce better understanding of the yoghurts features. Broadcast Television This broadcast medium has a huge influence over mass coverage and it makes a good platform for skis target segment. Skis budget allocated to the TV commercials would cost  £420,121. The commercials would air during the time slots, 11.00 to 21.30 between weeks 1 to week 13. The chosen channels would be ITV 1(This morning, Early evening news and Movie / drama) and ITV 2 (all-day campaign). Through this time slot allocation, Ski would be able to target mothers during the morning slots and during news and drama slots the message can be sent to families with younger children. ITV would air the commercials to increase awareness of the product between weeks 1 to week 5 at various time slots. In week 12 and 13, the media would air commercials promoting an upcoming sports event for schools. Print media Ski will use print media as a part of their awareness strategy as it has a huge impact on mass audience because of its easy access and availability to mass audiences. The target audience of The Sun would be parents, both working parents and stay-home mothers. The Sun is one of the leading daily newspapers in the UK with a readership of more than 2 million per day (Insight, 2011a). The advertisement in The Sun will appear in 6 issues in week 10 and 11 and the results of the event will feature in 2 issues during the last 2 weeks of the campaign. The Grocer will focus on business to business advertisements to attract the interests of potential clients to promote Skis products in the stores. These advertisements would feature in the magazine during the pre-launch weeks and the first week of the campaign. Additionally, before the Ski holiday competition, retailers will be targeted again through the magazine in order to raise interest in supporting the event and giving it a space in their stores. The approximate cost of advertising in print media would cost Ski  £14,616. Digital media (online) This new form of communication is high in frequency and offers a direct route of advertising to a wider audience; it is faster, easily accessible, flexible and can get instant responses, hence Ski will focus on improving on their web/social media presence. Through websites such as Yahoo!, the advertisements will be start from week 3 to week 17 and on the Good Food (targeting online shoppers who spend time with families and enjoy nutritious food) from week 10 to week 20 (BRAD Insight, 2011d). An online group page for Ski would be created on Facebook as well as advertisements on the site. The group page would focus on the upcoming sporting event and follow all the stages of the event, as well as interacting with existing ski consumers, sharing recipes, comments and feedback. The Facebook adverts will run from week 2 to week 22 and the online group page would commence in week 3 of the pre-launch period until the end of the campaign. The approximate cost of online advertising is  £ 30, 700. ( appendix ). Yahoo! reaches 22 million people in the UK per month; it offers corporate partnerships and provides a unique search and display engine. There are a high number of users using this search engine and it is likely that our target market will come across our adverts, hence the decision to choose Yahoo! for advertising. (BRAD Insight, 2011c). Ski will give importance on building their new interactive website. This would cost  £ 10,600 including half yearly maintenance. The website will include 10 pages and those will include recipes, news / events about ski, a feedback page, image gallery, links to social networking sites, promotional offers and tracking of the entire football event and family Ski holiday competition. Outdoor media In terms of Skis marketing strategy, this form of of media will be a support tool to other mediums such as broadcast and print. It is an effective technique of grabbing the attention of a large audience. Ski will use the 3 main formats of out-door media in order to achieve this. Billboards: To be placed at various central locations. Amounting to  £68,640 in cost. Bus Stops: Posters will be placed in bus stops. Amounting to  £36,000 in cost. Transit: Ads will be placed on buses. Amounting to  £67,600 in cost. The out-door media will run for a period of 8 weeks (from week 5 to week 12). The first 5 weeks will focus on brand and product awareness while the remaining 3 weeks will include details about the sporting event competition. The event result adverts will commence from week 22 to the end of the marketing campaign. Cinema The cinema adverts will run between week 7 and week 10. The cost for 100 screens at 12 cinemas would be  £ 40,000. The advertisements will be mostly run during the screening of movies for children especially when families spend time together. This will focus on the awareness of the football event and the family Ski holiday competition. Packaging Skis new design and packaging (industrial designer charges) will cost approximately  £15,000. The new packaging and design will be completed during the pre launch week before the media plan is implemented. 5.2.2 Sponsorship Sponsorship will be an integral part of Skis marketing communications mix. Through sponsorships new business opportunities emerge such as media coverage, increase of goodwill, increased consumer base and interaction between Ski and the consumer. Skis sponsorship cost is  £6,10,000. Ski will organize a sporting event for schools across England, where in the schools will participate in a football tournament. The winner of the competition will receive sporting equipment sponsored by Ski. The main aim behind holding this event is to promote the health and fitness lifestyle that Ski and Nestlà © stand for. 5.3 Sales promotion Through sales promotions Ski seeks to influence consumer behavior with their interactive promotional strategies. These strategies are especially designed to facilitate consumer interest, interaction and to promote fitness and nutrition. The total cost of Skis sales promotion would amount to approximately  £ 131,055. Vouchers Part of the promotions would include vouchers in Good Housekeeping magazine. The circulation of the magazine is over 400,000 per month (BRAD Insight, 2012). This is a monthly lifestyle issue focused on home and family; hence the rate of vouchers being received by potential consumers is relatively higher since the target market for this is also for mothers. During the sports event, vouchers would be distributed to students and their families to encourage the sales of the product. The vouchers would offer a 20p reduction on the price of any Ski Yoghurt. The total cost of these vouchers would amount to  £ 99,255. Good Housekeeping magazine voucher cost and magazine space amounts to  £ 99,105, whereas school promotional vouchers amount to  £ 150. Sampling Skis sales promotions will include sampling during the school competitions and in supermarkets. The overall cost of the sales promotional activities amounts to  £ 31,800. The sampling event will introduce consumers to a new package design and will focus on building awareness of the yoghurt. 5.4 Public relations A variety of promotional activities will be conducted during the sampling phase in supermarkets and during the sporting event. The main activity would include a life -size cutout with an image of a person skiing and holding a pot of Ski yoghurt and it will be displayed in both school competition finals and supermarkets. A professional photographer will take pictures of people. People need to be creative and imaginative and they can show different ways of using the yoghurt for a snack. Images with captions will then be uploaded on Facebook. Three families of four with the most Likes on their images will win a Ski trip to the French Alps. The Ski holiday will cost approximate  £2,000 each (Adapted from Thompsons, 2012). Twitter will be kept up-to date during the entire campaign. The school football competition videos will be uploaded to You Tube after the event. Post the ski holiday, Videos / images of the families that won the holidays to the Alps will be uploaded to YouTube / Faceb ook. The total cost of a Web administrator will cost  £16,000 per year, which would include maintaining and updating social media accounts like Facebook, Twitter, YouTube (Adapted from PayScale, 2012c). 5.5 Budgeting The media used in the new campaign for Ski includes television, print media, online and outdoor advertising, and improvement of Skis website. Also, sport competition among primary schools, ski holiday competition, sampling during the finals of the competitions and in supermarkets, sales promotion in the form of coupons and repackaging are part of the marketing activities. Furthermore, the costs of pre-testing are calculated on the basis that Ski will need 1 focus group for the testing of the packaging; one focus group testing perceptions; and one focus group testing advertisements. The pre-testing of the awareness will be held by ambassadors in front of 50 central stores in London and Cardiff. The post-testing of the awareness will be the same in the end of the campaign and the post-testing of the perceptions will require one focus group. Additionally, the production cost of the advertisements is estimated as  £30,000 as 5% of the total advertising tools used. The budget of the campaign is estimated at about 5% of the intended market objective to increase sales to  £32 million in six months. During that time the budget should not exceed  £1.6 million. The total amount of the assessed costs is  £  £1,565,467 inclusive of  £50,000 for unexpected costs, especially having in mind that a competition among children can bring many unplanned activities involving extra costs. (Appendices 9.7). 6.0 Evaluation 6.1 Pre-testing To assess how well the new campaign will be received, tests will be carried out upon the prospective advertisements, guiding developers towards advertisements that are conducive to fulfilling the objectives. Five focus groups will used as they can accurately determine the reception of the advert, and therefore inform the creative process. To avoid bias brought in by participants interpretation of their own views, projective techniques will be used. Specifically completion will be used; where partially formed sentences are given to participants, helping to reduce bias and to structure responses in a way that gives responses that are easy to analysed. These should be carried out for all advertisement media developed for the campaign. 6.2 Post-testing Examination of the sales figures before and after the campaign will indicate whether the marketing objectives have been achieved. An examination of data showing any fluctuations in shelf space will of course show whether the desired increase in space has been achieved. Similarly, if all samples of the yoghurt are given out, the target number of people trying a sample will be met with room to spare. Awareness will be measured before and after the campaign to show whether the increase in awareness sought has been achieved. Measurement of this will be carried out with surveys. They will be carried out using opportunity samples outside supermarkets in two city centres within the UK. The locations of central London and Cardiff city centre have been selected as they are within the areas of highest and lowest consumption of yoghurt respectively, giving a more representative sample (Mintel, 2012). Focus groups will be used, separately to those used in pretesting, to show changes brought about in the perceptions of ski. Two groups will be run before the campaign, and two after. Monitoring the campaign and Public Relations Activities Considering the commencement of Skis social media presence in the UK, analysis of feedback from consumers and press will be carried out continuously during the campaign. Thus making it possible to refine and adapt. Using a number of different evaluation methodologies is key giving a holistic insight into the effect the campaign generally (Fill, 2009); and a variety is utilised here, giving a rounded picture whilst showing how the objectives were fulfilled.

Pharmaceutical Companies and How Their Health Information is Managed Through Clinical Trials Essay

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The paragraphs will also discuss the advantages Coca Cola has managing turnover, examine contemporary safety and health management issues at Coca Cola, and discuss future trends and challenges in HR management. Managing Turnover Coca Cola looks at the retention cost instead of the turnover rate. The retention rate gives a better overview of turnover because it evaluatesRead MoreAn Evaluation Will Be Deducted On The Health Inequalities Among Australians1689 Words   |  7 Pageswill be deducted on the health inequalities among Australians. Secondly, a further evaluation to appraise and identify the causes, scope and impact on the health and well-being of [the] individual (s), families and community. Thirdly, describe the paradigms and accountabilities that Government and non-Government Organisations [NGO] assume across community services and health sectors to improve the health and wellbeing of Australians. Additionally, reviewing the over-all health and wellbeing issues from

What It Is Like To Be In Social Work - Free Essay Example

Sample details Pages: 6 Words: 1694 Downloads: 9 Date added: 2019/03/16 Category Society Essay Level High school Tags: Social Work Essay Did you like this example? The field of social work deals with the health and well-being of people in need. A practicing social worker is an individual that aims to help people develop their skills and their abilities the best way possible. A social worker uses resources and help people within the community. Don’t waste time! Our writers will create an original "What It Is Like To Be In Social Work" essay for you Create order Heather Murphy is an example of what a social work is and should be. The motivation to go into social work for Murphy wasnt difficult because she enjoyed helping others. She had a passion, a drive to help others and to make a positive impact with individuals of her community. Social workers field is broad and deciding what field not to work in was difficult for Murphy. Instead, she decided to think of the different fields that she would best enjoy working for and that helped her to narrow down the possibilities. There are plenty of jobs in the social work profession that are both fulfilling and can offer more than adequate compensation. Compensation wasnt a main concern for Murphy, it was the satisfaction of being able to help someone that made her choice this career path. Murphy has an exceptional educational background. She is a licensed social worker who received a Bachelor of Social Work at Elms College. Also, accomplished to receive a Masters degree focused in social work from Fordham University. Currently a candidate at Walden University where she is studying for a PhD. Her extensive education is a sign of dedication and perseverance. Time and effort have earned her such great knowledge that is given daily to whomever is in her presence. The more learning of skills and values has helped Murphy with different outcomes for situations. Murphy was given the chance, at the beginning of her career to work at Gandara Center. Gandara Center provides residential, mental health, and substance use and preventive services for children, families, and adults of different cultural backgrounds. She worked at Gandara since 2011. Started as a clinical supervisor than was promoted to Clinical Director. She was also promoted to Program Director and climbed up the career path to Director of Quality Management then promoted to Director of Clinical Operations at Gandara since April 2018. Murphy is an exp erienced Director with a demonstrated history of working in the mental health care industry. Skilled in nonprofit organizations, social services, and mental health. Strong professional who offers clients the comprehensive services and resources that they require day-to day. Her advancement opportunities are just a few key reasons as to why she is an asset to a good company like Gandara Center. As a director, she is responsible for the management of clinical service across different agencies. She mentioned in interview a broad area of jobs. She reports to the executive director. She supervises the division directors and data analysts. Also, chair the Quality Management, Motivational Interviewing, and LGBTQ+ and allies committees. Furthermore, oversees implementation and utilization of evidence-based practice, outcomes, staff and client satisfaction, and EHR backend reporting. She runs a supervision group weekly. Facilitates the Licensure and Internship initiatives. Murphy states, my education lends itself well to the work I do. Personally, being around her, it is not hard to notice her warm spirit and that human services is her calling. She is caring, honest, teaches her students well, and is a great listener. Those qualities are needed to work to better others. She then mentions another career path which she enjoys, and that is being an adjunct professor and assistant director of field work in the social work department of Elms College. She provides vision and leadership in different work settings. During the interview she said, I enjoy all aspects of my work. It doesnt bother her where she travels to for assignments during work, what matters is to able to make positive results wherever she goes. She also me ntions that she enjoys being in a class of students. To give insist and teach others is very rewarding. And she enjoys the interaction with her social work students at Elms College. Working with children or young adults is something that she is passionate. She said, it is wonderful working with students. There were no frustrations that would ever change her mind to go to a different career path. She did not express any regrets by practicing in this setting. Sure, everyone has better days, but it simply doesnt mean to give up. Murphy said, the good part about being a social worker is the many field options that you can work in, when you feel like changing your environment, youre able to do so. There will be challenging groups or individuals to work with. With time and experience, one will learn to deal with situations appropriately. It takes patients, compassion, and empathy to work with individuals but never give up on them because failure is not an option. And that is what a social work does, empathize with others. Plans for Murphys future were not discussed in detail, as stated above she is a student working on her PhD in social work. She received a field supervisor award for excellence in her company and that is just one of many accomplishments that she has been acknowledged for. Observing Murphy practicing specific social work values wasnt hard. Noticed from the moment I sat down and spoke her ethical and moral values. The integrity and attitude towards humanity were expressed in her conversation. She had good moral values and ethics. To have respect and show empathy for the needs of others were traits that she possessed. She maintained firm boundaries and clear communication. Felt good not being judged or spoken down to. Sometimes people of hire authority treat others poorly and she does not. She instantly noticed my shy demeanor and made me comfortable for the interview process. Is always very polite and caring to myself and her peers. To her all human beings, had the same basic psychological and physical needs. It is no wonder why she practices in a field where human needs are a priority. Cultural competence is an important part of social work in understanding where the client is at and helping them meet their goals. Listening skills, being able to listen without prejudice is important. Putting ones own beliefs asides and not try to change someone elses. Attention to detail and a good observer. As a social worker being able to notice and right down every detail you witness can be helpful for future reference. Respect and commitment towards the help an individual in need. Self-awareness, to understand others and how they might perceive you. Time management, being able to think quickly and work fast to deescalate problems. Great organizational skills because a social worker has important paperwork that needs to be done. Strong verbal and written skills. Persuasive speech to get the attention of individuals Lastly, having patience always. Social workers deal with individuals that are struggling and can take it out on them. A social worker like Murphy stays calm and thinks of strategies and remains calm because not having patients can make problems worse. All these skills play a crucial role in the career of a successful Social Worker. Social workers like Murphy demonstrate leadership in promoting change in their place of employment by using qualities and skills obtained over the years. Murphy used to utilize a social work approach that is strengths based in all her work. To being with, she enjoys research and data collection and takes information gathered to make informed decisions. One example would be utilizing motivational interviewing as an agency wide approach. MI can be used by all types of staff and can be used to work with clients, staff, and during supervision. As a leader, you need to be able to make informed choices and communicate everything. Her numerous positions in the field demonstrate that she has worked and is still working on building better solutions to help different individuals. O verall, learned different aspects about social work that will help me in my future goal of being a social worker. Learned that not everyone is fit to work in the social work field. It takes special people with a kind heart and who are compassionate to help others. People who are heartless and have negative views on life should not be a social worker. Individuals who live to judge others and who think they are better than others should not be a part of human services. It takes a lot of hard work and time to help individuals who dont care about life. Its difficult to come into a job site and see traumatic situations. It is not an easy job to deal with an individual and maybe have family members disagree with what goals you chose for that person. It is a dangerous field to work for but then again, no job is safe. To be a social worker is to be able to present yourself in the most professional and knowledgeable manner, a question about what it is like to be in social work can be different by the different experiences that each face in the broad field. The challenges and rewards of social work should be a priority. Some cases will be great learning experiences and memorable, and others will be devastating. You will learn to work in different settings and learn to like or dislike and that will be okay. A social worker can deal with battered women while another works best with troubled teens. Eventually, everyone finds what fits there wants and needs and being able to pick a profession where you can help others is wonderful. Social workers should be able to complete a task daily whether good or bad. It seems like it would be a great reward to see even the smallest positive change when working with a family or community. But challenges could be the exact opposite, working endlessly to advocate for change and not seeing, or being disappointed with the result. In the fieldwork seems like the reward of being part of any small positive changes are all successes and with this, I know doing what is right can be a great accomplish in social work practice.

Unitarism - 1592 Words

Employment Relations Essay Introduction: Unitarism, which also called human resource management, it is an organization is perceived as an integrated and harmonious whole with the ideal of one big happy family, where management and other members of the staff all share a common purpose, emphasizing mutual cooperation. Another opposite approach is pluralism which called industry relationship. There are no common interest in the organization and different loyalty and authority inside. This essay will argue that the unitarism approach is not beneficial for all actors in the employment relationship. And it will do a comparison through different country, China and Australia. Body: Unitarism approach focus on the fixed human resource†¦show more content†¦For example, the Foxconn electronic factory in China, which makes products for major laptop and mobile phone such as Apple, Dell, HP, Sony, Nintendo. At past, it has confirmed that totally 11 employees suicide as the reason with the pressure. Foxconn has the nice work condition and work place. This means that the employees will get more some intangible pressure whether or not the high paid, if they not have a smooth communication with the managers, some people who do not have strong psychology and self release ability, the result will be like Foxconn incident (Tam, 2010). As the two most important roles in the human resource management, if the employers notice the excessive task, the employees will be less pressure felling than non report. Consequently the employees will de stress or dissatisfaction. It also stressful for the employers due to the decision making and manage cost, more flexible emp loyment relationship, it needs more input in order to get a normal organization operating. Exchange the role in original trade union. The employers should be more concerned the relation with employees. The employees will be easily changed or fired within the unitarism approach, without the union and state support, the human resource management will be focus in the individualShow MoreRelatedUnitarism, Pluralism and Radicalism Essay3733 Words   |  15 Pagesshort, this project must conform to normal University standards, including full referencing and a reference list. An executive summary or abstract is not required. Topic: Describe the three main perspectives or approaches to industrial relations (unitarism, pluralism and radicalism) and their more recent adaptations (HRM, neo-institutionalism and labour process theory), and then explain conflict and cooperation at work from these perspectives. Criteria for Assessment: ï‚ · demonstrated understanding ofRead MoreWhat Are Go od Industrial Relations?1934 Words   |  8 Pagestheir unions at the workplace, the actions of the Management, and the behavior of the Government; the researchers have divided the industrial relations into three different categories. These categories of industrial or employment relations include Unitarism, Pluralism, and Radicalism. All these fundamental tenets of industrial relations are based on employee welfare policies, ethical considerations, and resolution of all types of problems related to industrial relations (Cornelius, 2001). This paperRead MoreThe Organization Of Trade Unions1514 Words   |  7 Pages2006) Currently, the unitarism of employment relation and pluralism of employment relation are the major popular theories of employment relation in modern enterprises. The unitarism thinks that all the inner motives of employees will be reflected in the pursuit of reward (Latham and Pinder, 2005). The employment relation is supposed to be a long term partnership between employers and employees who have common interest, the maximized profit (Ulrich and Brockbank, 2005). The unitarism has avoided the conflictRead MoreApproaches and Theories Regarding Industrial Relations1694 Words   |  7 Pagesconsidered in this essay; unitarism, pluralism, and radicalism. They all have different views of workplace relations’ whether it is related to work related conflict, the role of unions or job regulation. The question that we can ask is do any of these theories can be defined as good industrial relations and why. â€Å"Unitarists theory believes that the work organization is held together by common objectives that unite managers and workers† (Barnetson, 2009, Lesson note 6, Unitarism) which means that thereRead MoreEmployment Relationship Is Critical Within The Workplace1056 Words   |  5 Pagesproposed three main frames of reference and their influence on approaches to the employment relationship; Unitarism, Pluralism and Marxism. All these frameworks help to conceptualise the employment relationship and influence the choices that organisations make in relation to managing their human capital. One of the approaches that can be used to conceptualise the employment relationship is unitarism. A unitarist approach views employers and employees as always having common interests whilst attemptingRead MoreEmployee Relations HND 2013 Assignment 1 Essay2437 Words   |  10 Pages(yes) or X (No)) Assessors Name: Ms. Himani Avasthi Date Issued : Contents Question 1: Unitary Perspective; Unitarism is considered to be as a family-type system where the association is alleged to be an incorporated and pleasant atmosphere like a happy family. A principal theory of the unitary approach is all employees and the employers as well in the entire organizationRead MoreA Discussion on Trade Unions and whether Management Should Have the Right to Determine whether They Should Operate within Their Workplace1607 Words   |  7 Pagesmanagement should not have the right to determine whether a union should operate in the workplace. This will be done by looking at the role of the union and by looking from the point of view of each of the three employment relations perspectives: unitarism, pluralism and radicalism. The role of the union The very first unions emerged during the 19th century during the uprising of the industrial capitalist system. These unions were initially small in size and were formed by workers as a platform toRead MoreCollective Bargaining And The Intervention Of Trade Unions1923 Words   |  8 Pagesemployment relations: pluralism, unitarism and Marxism (which will not be discussed in this essay). Pluralism means to consider employees in an enterprise or industry as a group to negotiate with the employers while unitarism tends to look at employees individually and working terms can be negotiated between the employer and individual employee. Pluralism lessens the managerial prerogative but cannot take individual differences into consideration while unitarism is the contrary (Oram, 1984). In accordanceRead MoreConflict in Employment Relationship with Reference to the Unitarist, Pluralist and Marxist Perspective2254 Words   |  10 Pagestrade-off between the firms profit and the income of the em ployee, and the tension between work decisions conditions controlled by the employee and the employer (Boxall John Purcell, 2003). While pluralism is basically the opposite view of unitarism, the Marxist view shares some basic assumptions with pluralism such as Difference of interests and Inevitability of conflict, however, Marxists put power and class at the centre of their analysis, rather than rules regulations (Wergin, 2004). TheRead MoreThe Problem Of Rule By Using A Real Modern Business836 Words   |  4 Pagesimprove their businesses. However, controversy might not be a good thing for manufacturing factories like Foxconn. Because the most important thing for them should be high productivity rather than creative. In other words, comparing to pluralism, unitarism might more match the objective of Foxconn.

Forecast Appendix Free Essays

Opportunity Nowadays lifestyle is fast, whatever children, working period and everyone have not enough time to take care of their health, at the same time, and most of people are interested taking care of their health by used the supplementary product (pill or brew-drink). Moreover health is nowadays significant to several individuals. Because of this, supplementary food merchandises are widely traded. We will write a custom essay sample on Forecast Appendix or any similar topic only for you Order Now On the other hand in hurriedly time BASE (Beauty, Strong and Easy (Consume)) supplementary product is the new and different way for everyone. BASE supplementary product can be convenient easy, because the supplementary product in type of candy is can save the time no matter when working or car driving, on the other hand the candy supplement product does not need any water to devour. Unfortunately, not everyone is in a position to get all of the nutrients they need from their food. Here are three reasons why some people use dietary supplements instead: 1 . Physical stress decreases the body’s ability to absorb nutrients from food. Have you ever been so tense before a school exam that you threw up or otherwise felt sick? If you have, then you know firsthand that stress can disrupt your digestive system. Many people work in stressful environments that produce physical stress (e. G. , construction workers), emotional stress (e. G. , counselors), and mental stress (e. G. , accountants and lawyers). In these environments, people’s bodies may experience reduced efficiency at extracting nutrients from food. Consequently, people often have to use dietary supplements to keep their bodies healthy. 2. Dietary supplements can compensate for poor cooking. Many people are busy enough that they have to (a) eat fast food or (b) cook quickly for themselves. In either case, the food consumed by such people might simply lack the necessary nutrients for a healthy human being. It is a no-brainier, therefore, for people to use dietary supplements. 3. Unusual health requirements force some people to take dietary supplements. With the help of a doctor, some people (e. G. , pregnant mothers and drug addicts) determine that they need additional nutrients in their diet in order to remain healthy. While these needs can be temporary, they can also be permanent, requiring people to use supplements throughout their lives. Normal, healthy people can get all the nutrients they need from the food they eat. Unfortunately, not everyone is as healthy as they would like to be. For the reasons discussed above, many people need to take dietary supplements. Obviously, this should be done under the guidance of a competent physician. Market Target The target market of the BASE supplement can be anybody who needs vitamins to consume. Because many entrepreneurs see that the target market group really has high purchasing power to purchase the product and base on their common need. Consequently, this target market group really concern about their health and beauty, skin and body shape. In addition, a certain groups at risk of deficiencies should use supplements can divided as following below All pregnant and breastfeeding women should take vitamin D supplements women trying to conceive and women in the first educe their child’s risk of neural tube defects such as spine biffed. ? People aged 65 and over should take vitamin D supplements People with darker skin and people who are not exposed too much sun should take vitamin D supplements All children aged six months to five years should be given a supplement containing vitamins A, C and D Figure 1 – Vitamins needs Diagram Product and Service Design SF is a method for developing a design quality aimed at satisfying the consumer and then translating the co nsumer’s demand into design targets and major quality assurance points to be used throughout the production phase. Our group will take the random population to find out the voice of customer for the Candy Supplement product, by use the interview method and questionnaire method to collect the data. As a result, the voice of customer for the BASE Supplement product is different because the need of customer is base on their personal need. We can identify as below table: Figure 2 – Personal need Diagram Product Layout The top of BASE Candy Box BASE candy 3. 2 g. Egg. 2 CM Inside of Package included 30 seeds of 12 CM. Front Cover of the Packaging of BASE Candy Supplement Figure 3 – Product and Packaging Design Marketing Program Product Strategy Product Line- BASE candy supplement is available in 3 kind of flavor. The three are (1) Candy created for people who are use for support other remainder on the body of people. Consequently, the BASE candy included many benefit such as -Good Health -White Skin -Fresh -Burn Calorie Packaging- the BASE Candy packaging made from cardboard paper. Price Strategy the BASE (Beauty, Strong, Easy (consume)) price is 490 baht per 30 seed. That price has a little bit high cost, because if the company set the price more than 500 baht as a exult, the customer will change their mind and change to buy other product. Promotion Strategy actually we have two promotions, key promotions are member promotion and buying promotion. Member Promotion – The customer should register and pay annual fee for BASE Supplement’s company member card in order to get discount 5 % of products. The loyal customer of BASE Supplement’s company will get discount 10 % of products. Buying Promotion -Promotion per monthly and per year -Customer buying two box set of product, the company will give discount coupons for using the next time (depends on company’s policy) Place (Distribution) Strategy -The BASE supplement product will was distributed in Drug store, and sale in malls around Thailand. – The BASE supplement product distrib uted on company’s website. The BASE supplement product will launch by social network such as Backbone, Mainstream, and Twitter. It is more convenient to customer that they cannot go to buy the product at drug store or far. They choose goods and payment such as credit card, application on mobile etc. Moreover the website have pictures and clips of The BASE Supplement in order to customer determine and confident in supplementary food. Then the company will send parcel post to the buyer’s address. SOOT Analysis in the company Strengths: * It’s the herbal candy to eat without water * It’s durable and beautiful packaging format * It can use in every generations * Low sugar * Many benefits * Easy to buy * Can keep a long time Weakness: * Diversity of competitors * Expensive for child * No advertising reach consumers * Health concern trend * Weight control trend * Popularity * High quality * Growth economic * Government support about health care Threats: * Some materials hard to find * Is a business that high investment Product Process Misunderstanding’s formula (no color added. Free of preservatives)’ There are several types of herbs. Can use as needed such as Okra, chrysanthemum, licorice, ginger, lemon, orange, coca, panda, Stateliness, berry, cherry, quince, etc.. Candy and good quality be directly produced from herbs. Without the use of synthetic fragrances and colors. This may be harmful to consumers. How to prepare the herbs. Each type uses a different method to get out. Here are split into 2 groups. First Grouchiest use dry flowers and fruits. The group spent part of the trunk, such as okra, liquorices, chrysanthemum, ginger etc. Principles used herbal preparations. Boiled it slowly may be used 1 part herbs immigrated 1 part boil gently until get water, test, smell, color, and other properties of the herbs tried stew to the most concentrated. Concentrated herbs that can be used to produce candies herbs taste. Need to do day to day. Because herbal concentrates stored for up to one day, if not lose them. If you need to keep them long times may be frozen in the refrigerator. Herbal that we get should be filtered to clean sludge and sediment. Second Groups which use water form fruit such as Citrus, Orangeades group to reserve the natural quality of the nutrients and vitamins in it. Can not to boil it. Candy production process 1 . Boiled water to boil, Then immediately reduce the heat to slowly pour the sugar into the melted slowly stir the fire is now very weak. If a gas flame to fade to a minimum. If the electric power to almost boiling temperature is to use the heat to very low. If you use high heat to burn sugar. 2. Later sugar melts. Glucose syrup is added to stirring gently until well combined. Final concentration was added to the herbs. Beat together well when it is put into the water at first to be almost completely evaporated. I think the water evaporates. Quickly pour this mixture into the mold immediately. Forms designed to remove them. Dry and hard candy to come out easily. Hard candies that will be long. Need to use chainsaws or saws to cut bread. Cut out the candy pieces are cut to size as needed. For multiple years, the cans should be storage with the lid closed. Improving formulations If you want to cool with the addition of menthol to about 0. 1-1% along with the herbs. Cooling effects of menthol taste is a bit transparent. Elf the concentration of flavors. Citric acid may be added to the 0. %. How to cite Forecast Appendix, Papers

Why Be a Nurse free essay sample

As a nurse you can take your skills wherever you want to go. There are many nursing positions available throughout the United States as well as internationally for qualified people from every ethnic and religious background. Nursing isn’t just confined to the hospital; you can practice in hundreds of settings such as: home health care, hospice, corporations, us public health services, independent practice and many more. You can also diversify into different areas of nursing: caring for children, adults, and the elderly. Job opportunities are expanding in the nursing field; nurses are now providing more direct care to patients than ever. As a nurse most jobs you can have are secure, nursing serves as a great stepping stone for a medical career also. Nursing is a challenge but as a nurse you have to remember that each and every day you are helping someone and any word can brighten a patients day. We will write a custom essay sample on Why Be a Nurse or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Giving it your all 100% of the time is the key to being a nurse and I give 100% in everything I do. When you are a nurse you’re making a real difference in people’s lives every day. No two days are the same, and nursing provides you with knowledge and experience you can use for yourself, your family, and you community, in addition to the patient. I enjoy helping and caring for people that’s what makes me happy. To make the decision to dedicate your life to the care of others is a big part in nursing. When you become a nurse you know that every day you will touch a life or a life will touch yours and that’s what being a nurse is all about to me. As I research and read many articles about nursing one of the values of a nurse stood out to me; Human â€Å"dignity† human dignity is defined as the state of being worthy of honor and respect. I read that in nursing you are taught to treat patients with dignity, you are to treat each person as equal and not refuse care to anyone regardless of their past or other factors. During good and bad times I will remember why I became the nurse and the vision to what I want to achieve as a nurse. Nurses must remember their core values and follow them to their best ability and I am more than ready to take the next step in my life in becoming a nurse. I choose to further my education in the field of Nursing because.